Appraisal Buzz Advertising

CLICK HERE to view our new 2013 Media Kit 

“Things are Buzzing at Appraisal Buzz”

Allterra Group’s growth is strong and we realize that the “Buzz” is more than just a publication. It’s a community. Going forward we will be learning much more about our subscribers so we can help you target market.

There are a lot of changes underway here but one thing has remained constant — Appraisal Buzz continues to grow and is the on-line leader for advertising to the valuation community.

Why should I advertise in the BUZZ?

Because it works! It's cost effective! It's immediate! It's simple!

“Our response rate is much better with the Buzz than with a traditional print magazine. Because appraisers can click through and take immediate advantage of any special promotion we are offering we find the impact to be immediate. Joan really looks out for her loyal advertisers and is always referring business our way.”

Who should advertise?

Whether you have a product or service to sell to appraisers, or are an appraisal management company or lender, the Appraisal Buzz Newsletter is the most effective method for reaching the appraisal community.

What is Career Buzz?

Career Buzz, formerly the Jobs Bulletin, is the employment and career center for the appraisal community. If you are a lender or management company this is the place to be. Trainees… need a mentor? Appraisers-- are you seeking a career move?

What's involved?

Tower ads are placed in the right-hand column of every newsletter and button ads appear just below those. Plain text ads appear at the top of the newsletter, before the content begins. Footer ads run across the bottom of each newsletter. The newsletter is published on Mondays, Wednesdays and Fridays to more than 75,000 subscribers. Just send an email to jim@appraisalbuzz.com requesting a spot on the calendar.

We advise considering an annual contract to guarantee regular placement on the calendar and to take advantage of volume discounts on pricing. An annual contract also includes a free button placed on the Buzz website.

If you also want to control the content of the newsletter, we will gladly arrange it. You may do something in an interview format, press release or article.

All content and advertising elements must be sent 48 hours before your ad is to be launched. All advertisements must conform to our Advertising Specifications.

We recommend a hyperlink be inserted in your ad. Many advertisers are creating a special page for these ads in order to count the hits on their web site, thereby measuring the effectiveness of their BUZZ ads.

How do I create the ad?

For a text ad and/or banner ad, either send approximately 75 words and/or attach your JPEG or GIF banner ad to jim@appraisalbuzz.com. Send this information 48 hours before your ad is to be launched. All advertisements must conform to our Advertising Specifications.

We strongly recommend a hyperlink to be inserted in your ad. Many advertisers are creating a special page for these ads in order to count the hits on their web site, thereby measuring the effectiveness of their BUZZ ads.

Need an ad but don't know how?

Appraisal Buzz will work with you to create an “eye-catching” tower, button or footer ad. The cost to create a banner or tower ad is $500. For graphics assistance please contact:

Jim Morrison
Phone: (513) 919 4700
email: jim@appraisalbuzz.com