To help improve marketing performance for mortgage lenders’ wholesale divisions, Black Knight Inc. has launched a new broker portal and a smart broker assignment capability within Surefire, its customer relationship management (CRM) and marketing automation software.
From individuals to enterprise lenders, Surefire helps thousands of mortgage professionals win customers, earn repeat business and gain referrals. With intuitive, automated workflows and content of interest to borrowers, mortgage professionals can effortlessly maintain and deepen their emotional