Industry experts foresee a growing demand for alternative valuation products (AVPs) and limited scope appraisals. Last month we asked our appraisal community, “Which alternative valuation products do you offer in your business model?” A significant number of respondents (42%) reported that they do not offer any appraisal alternatives as part of their current business model. Among those who do provide …
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If you are self-employed or own your own real estate appraisal business, you know how crucial it is to maintain a steady stream of new assignments. We recently asked our appraisal community, “What’s your PRIMARY method for marketing your appraisal services?” While many appraisers reported that they rely heavily on referrals, others shared some interesting alternatives to the traditional “word …
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These days, social media is a crucial part of any online marketing strategy. For one, it helps boost your online presence by getting your name out there. When you market your business on social media, it makes it easier for people to find you (and your business) online via Google and other search engines. Plus, it offers myriad ways to …
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