Google May Bring Mortgage Comparison Tool to U.S.

By Samantha Guzman

Because Compare is an ad product, Google makes money every time a consumer makes a decision based on information from one of its recommendations. The more money at stake, the more money Google makes in the end. Entering the mortgage industry could mean big profit for Google based on Google trends. Trends show people are searching for information on mortgage loans more than car insurance and almost as much as credit cards.

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