Monday, 17 January 2022 | The Latest Buzz for the Appraisal Industry

How Lenders Can Engage Consumer Direct Customers at Scale With Marketing Automation 

BLOG VIEW: Today’s borrower expects the mortgage experience to be timely, customized, and digital. So much so that 63% of consumers feel an online mortgage process would be easier than an in-person process, according to ICE Mortgage Technology’s 2020 Borrower and Lender Insights Survey.

To engage with this growing group of digital nomads, you’ll need to offer a personalized, consumer direct lending experience through the devices and communications channels of their preference. Luckily, standing

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