Thursday , 21 January 2021

How Lenders can Tailor their Marketing Toward Tech-Savvy Homebuyers

By Admin

In a market cycle where the purchase loan is king and prospects are few, lenders must tailor their marketing strategies toward tech-savvy homebuyers who’d prefer to work through the process themselves. The old adage “fish where the fish are” has never been truer. But now the fish—so to speak—have gone digital.

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