Top of Mind Networks, a provider of customer relationship management (CRM) and marketing automation software for the mortgage lending industry, reports that its Surefire CRM solution is now integrated with LendingPad’s suite of loan origination solutions.
This direct API connection enables real-time sharing of contact records and loan milestones for seamless execution of automated borrower communication, the companies say in a release.
The integration allows lenders to automate the delivery of personalized communication that