Ilene Vogt has joined mortgage CRM software firm Total Expert as chief revenue officer while Rebecca Martin has joined the company as chief marketing officer.
Total Expert’s solutions empower banks and lenders to personalize their engagement strategies and build customer-centric relationships.
Vogt has more than three decades of marketing, sales and customer-focused leadership experience. She has been a force in fintech, driving customer digital transformation, aligning internal teams toward revenue goals, and optimizing business processes. She has a proven record of elevating customer relationship and engagement strategies to drive and grow revenue streams.
Previously, Vogt served as chief revenue officer at Integrate.ai, an AI-powered consumer intelligence company, and held leadership roles at OneSpan, Accelrys and Actuate.
Martin has experience differentiating entrepreneurial brands and building marketing funnels through strong communications and demand creation strategies. Most recently, she was chief marketing officer at Calabrio, a customer experience intelligence company. Prior to that she served in a variety of marketing roles at Code42, Oracle and Stellent.
At Total Expert, Martin is responsible for driving fast growth by developing and launching a differentiated position in the marketplace; creating demand, late-stage pipeline and revenue; and establishing a customer engagement and advocacy program that builds on the company’s customer-first mantra.
Most recently, she was chief marketing officer at Calabrio, a customer experience intelligence company, and prior, served in a variety of marketing roles at Code42, Oracle, and Stellent.