Monday, 24 January 2022 | The Latest Buzz for the Appraisal Industry

Webinar Interview for Social Media and the Appraiser: The Need-to-Know Tips

Social media profiles can be one of the first ways people see and hear about your business. What does your first impression say online? Learn how to engage with your audience correctly in order to turn those followers into customers! Get an inside look into how you can make your social media presence stand out from the crowd. Join us for our webinar, “Social Media and the Appraiser: The Need-to-Know Tips” on Thursday, November 19th at 2 pm EDT for only $19!

Buzz: Can we know more about you and the other presenter, Jim Morrison?

Irimar: I’m the Media Director for Allterra Group, LLC as well as the Editor for Appraisal Buzz Magazine and Newsletter. Part of my everyday functions include using different social media platforms to reach our virtual audience for events, news articles, webinars, and so much more in the appraisal industry. I’ve created several pages and monitor analytics for posts, followers, and trends.

Jim: When I started working for Joan, I did not know what an appraisal even was. I was freshly graduated from Salisbury University and looking for a job in marketing. She brought me on with Clearbox to do customer service and set up social media for their launch. After she saw how well I interacted with the appraisal community, she hired me over at the Appraisal Buzz. Over the years, I learned so much about appraisals from the appraisers that are out there doing it every day, as well as the policy makers in the CRN.

Buzz: In what ways has social media changed the landscape for appraisers?

Jim: Social media has changed the landscape for every business, not just appraisal. When customers need a service, they do their own research. The reviews, your personality, the important information is now all available on one platform available to anyone that wants to look. Advertising on social media is a cost-effective way to promote your brand to people around you that normally wouldn’t see it. As an appraiser you have the advantage of being able to promote yourself to people near your geolocation who are looking to hire for an appraisal.

Buzz: What are some of the benefits to using specific social media platforms?

Irimar: Each of the different platforms all have a specific purpose and audience. One of the main benefits includes reaching a younger and more diverse demographic. To paraphrase Keisha Wilkinson in her article, Shining a Light on Appraisal Career Opportunities: 70.8% of appraisers are 55 years or above, 77.7% of appraisers are male, and 85.4% of appraisers are Caucasian or white. For appraisers, creating a space that is inclusive to collaborate during these times of isolation is an incredible benefit.

Buzz: What are some mistakes that appraisers and appraisal companies are making now?

Irimar: One of the biggest mistakes I see are appraisers using their business profile as their personal one. Back during the election days, there were plenty of accounts with “appraisals” in the name, but would be retweeting a government official. That’s a no-no.

Buzz: Why should appraisers attend your webinar?

Jim: A lot of appraisers don’t see the need to promote themselves through social media because they only work with AMCs. Having a professional presence for your company on the internet is a great way to set up non-lender work that allows you to become pickier with who your clients are and ultimately raise your fees.

Join us for our webinar, “Social Media and the Appraiser: The Need-to-Know Tips” on Thursday, November 19th at 2 pm EDT for only $19! Have any comments or would you like to submit content of your own? Email



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